Telegram Mini App for Business: Complete Guide

What is a Telegram Mini App

A Telegram Mini App (TMA) is a full web application that opens directly inside Telegram. The user doesn't leave the messenger, doesn't install a separate app — they just tap a button in the bot.

• Works on iOS, Android and desktop Telegram
• Full UI: photos, catalog, cart, payment
• Uses Telegram data (name, avatar) without separate registration
• Supports push notifications via the bot

Why Mini App beats a regular bot

• Interface — full UI with photos instead of buttons and text
• Product catalog — grid with filters instead of an awkward listing
• Cart — a proper cart instead of workarounds
• Conversion — 3–5× higher thanks to a smooth checkout flow

How to launch a Mini App via Ordify

1. 1

   Register at app.ordify.ru

   Fill in your details — takes less than a minute.
2. 2

   Create a store

   Enter the name, slug and Telegram bot token.
3. 3

   Add your menu

   Categories and products with photos.
4. 4

   Set up the button in BotFather

   Set the Menu Button with your mini app URL. More in the article "Connecting Your Telegram Bot".
5. 5

   Done

   Customers open the menu and place orders right in Telegram.

Which businesses benefit most

• Coffee shops and cafés — pickup orders
• Restaurants and food delivery
• Bakeries and patisseries
• Street food and fast food
• Flower shops
• Any business with repeat orders