QR Codes for Orders: Setup and Placement

Why use a QR code

A QR code is the fastest way to bring a customer to your Telegram or Max bot. The customer points their phone camera → the messenger opens → the mini app with your menu appears instantly. No internet searches, no manual links.

• Table in a coffee shop → customer orders immediately without a cashier
• Food packaging → repeat order in one scan
• Storefront or door → a passerby becomes a subscriber
• Flyer in the area → offline traffic to online

How to get your bot link

Telegram

The Telegram bot link looks like https://t.me/your_bot_name. Find the bot name in BotFather settings — the @username field.

Max

The Max bot link looks like https://max.ru/your_bot_id. Find it in your bot settings on dev.max.ru.

How to generate a QR code

1. 1

   Copy your bot link

   e.g. https://t.me/mycoffee_bot
2. 2

   Open a QR code generator

   Use any free service: qr-code-generator.com, qrcode-monkey.com or Canva's built-in tool. Paste the link, choose PNG or SVG format (SVG is better for print).
3. 3

   Customise the design

   Add a logo in the centre, pick a colour matching your brand. Make sure there is enough contrast — dark QR on a light background.
4. 4

   Download and test

   Always test the QR code with a phone camera before printing. Print a test on plain paper and make sure it scans from 20–30 cm away.

Where to place QR codes

• Table tents — print a double-sided A6 card, place on every table
• Counter / till — sticker or frame next to the payment terminal
• Packaging — label on the box or bag for repeat orders
• Storefront / door — exterior sticker to attract passersby
• Menus and flyers — QR in the corner of a printed menu
• Business cards — QR on the back for couriers and staff

Tracking sources with UTM

If you want to know where customers come from (table, flyer or storefront), add a start parameter to the Telegram bot link:

https://t.me/mycoffee_bot?start=table — table
https://t.me/mycoffee_bot?start=flyer — flyer
https://t.me/mycoffee_bot?start=window — storefront

These tags show up in Telegram analytics. You'll see which placement drives the most orders.